AdBook+

AdBook+

FatTail
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About

FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.

About

Simplify operations by combining digital and airtime ad management. Marketron NXT is the only cross-channel ad platform built specifically for radio broadcasters. Drive revenue, consolidate processes and enable your advertisers to reach customers over the internet and the airwaves with cross-channel advertising platforms. Automate workflows and provide real-time access to consolidated sales, inventory and billing data with radio traffic platforms for broadcast companies of all sizes. Increase your share of wallet and complement what advertisers are buying from you as a broadcaster today with third-party digital, mobile messaging and email marketing. Improve operational processes by electronically capturing orders, processing invoices and payments, and providing proof of performance through a suite of add-on services.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Large digital media publishers seeking a solution to improve their content and operations

Audience

Media companies in need of a platform to manage, execute and grow traditional and digital advertising revenue

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$100 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

FatTail
Founded: 2001
United States
www.fattail.com

Company Information

Marketron
Founded: 1969
United States
www.marketron.com

Alternatives

Operative.One

Operative.One

Operative

Alternatives

RadioBOSS

RadioBOSS

DJSoft
TMGCast

TMGCast

Typical Media Group

Categories

Categories

Advertising Supported
Radio Automation Supported
Revenue Management Supported

Revenue Management Features

Competitor Analysis Not Supported
Dynamic Pricing Not Supported
For Airlines Not Supported
For Hospitality Industry Not Supported
Forecasting Not Supported
Inventory Control Supported
Price Optimization Supported
Recommendation Engine Not Supported
Yield Management Not Supported

Publishing and Subscriptions Features

Advertising Management Supported
Books Not Supported
Campaign Management Supported
Catalogs Not Supported
Circulation Management Not Supported
Content Management Not Supported
Layout & Design Not Supported
Magazines Not Supported
Newsletters Supported
Newspapers Not Supported

Integrations

DV Publisher Suite Supported

Integrations

DV Publisher Suite Not Supported
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