AdBook+FatTail
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Commspoint InfluenceNielsen
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Related Products
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About
FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.
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About
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Large digital media publishers seeking a solution to improve their content and operations
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Audience
Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$100 per month
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationFatTail
Founded: 2001
United States
www.fattail.com
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-influence/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Publishing and Subscriptions Features
Advertising Management
Books
Campaign Management
Catalogs
Circulation Management
Content Management
Layout & Design
Magazines
Newsletters
Newspapers
Revenue Management Features
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management
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Integrations
DV Publisher Suite
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