Active Agent DSP

Active Agent DSP

Virtual Minds
Amazon Ads

Amazon Ads

Amazon
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+

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About

Active Agent is a fully-fledged omnichannel demand-side platform that offers innovative marketing technology for value-oriented, automated, and data-driven media purchasing. It supports various formats, including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic TV. The platform enables efficient planning, buying, and optimization of programmatic advertising across these channels. Active Agent ensures 100% data protection compliance through simple campaign setups that automatically adhere to IAB standards and EU requirements. Brand safety is maintained via pre-bid integrations, providing fully automatic quality control during media buying to ensure brand-safe placements tailored to the brand. The platform offers centralized management of all common deal types, including forecasts and detailed reporting, as well as a comprehensive directory of exclusive always-on deals across various channels.

About

Amazon Ads helps grow businesses and brands of all sizes. Whether you’re looking to drive brand awareness, consideration of your product, brand, or service, drive purchases, or increase loyalty, we’ll give you the tools to find the right advertising solution to help drive measurable outcomes. We'll help you get started with an introduction to the benefits of digital advertising, Amazon Ads' product offerings, a guide to setting advertising goals, and a glossary of common industry terminology. The always-on digital environment has opened up new ways for customers to discover, browse, and shop for products and brands. Digital ads can be any combination of text, image, or video, and appear everywhere from websites to social media and streaming content. Digital advertising offers several advantages:

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies requiring a solution to plan, purchase, and optimize programmatic advertising across multiple channels and formats

Audience

Businesses searching for a solution to improve their advertising operations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.6 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.8 / 5
support 4.4 / 5

Pros & Cons from Real Users

Pros

  • We have increased sales and improved our brand advertising strategies with Amazon Advertising. It is easily integrated with other application across the enterprise. We achieved faster ROI since we deployed it.
  • A really successful way to implement pay-per-click ads online and reach a large array of customers. Implementing this tool has changed how many of our clients advertise.
  • Very easy to set up affiliates directly from the product page, multiple linking, easy tracking of earnings.
  • - You can do all kinds of ads from sponsored to video ads. - It offers a ton of tutorials for ads. - You get full control over your ad and targeting.
  • - first of all, it is very easy to use and makes the whole ad targeting process a piece of cake. - You get a very good amount of control over how your ads will be shown to the audience. - It has some great tools like cookies that comes very useful sometimes.

Cons

  • I have not experienced any operational weaknesses in the entire marketing infrastructure.
  • Sometimes it can be inconvenient to not see as much return as we spend on the ads, but that's often times not the case!
  • Very small margins, requires lots of volume in any aspect in order to get realized returns.
  • - Making custom ads on amazon ads feels challenging sometimes.
  • - It tends to get a little cluttered every now and then, but this is a minor issue and can be fixed after updates.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Virtual Minds
Founded: 2001
Germany
virtualminds.com/active-agent/

Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com

Alternatives

Alternatives

Google Ads

Google Ads

Google
RevX

RevX

RevX powered by Affle

Categories

Categories

Integrations

5X
AdRazor
Adloox
Amazon Fresh
Amazon Marketing Cloud
Amazon Unified Ad Marketplace (UAM)
Astra by Sellrbox
Axis LMS
Commvault Cloud
Commvault HyperScale X
Feedvisor
GrowByData
Keyla
Kochava
PPCDATAFEED
Shoper
Skai
Windsor.ai
X Ads (Twitter Ads)
paretos

Integrations

5X
AdRazor
Adloox
Amazon Fresh
Amazon Marketing Cloud
Amazon Unified Ad Marketplace (UAM)
Astra by Sellrbox
Axis LMS
Commvault Cloud
Commvault HyperScale X
Feedvisor
GrowByData
Keyla
Kochava
PPCDATAFEED
Shoper
Skai
Windsor.ai
X Ads (Twitter Ads)
paretos
Claim Active Agent DSP and update features and information
Claim Active Agent DSP and update features and information
Claim Amazon Ads and update features and information
Claim Amazon Ads and update features and information