Audience

Companies requiring a solution to plan, purchase, and optimize programmatic advertising across multiple channels and formats

About Active Agent DSP

Active Agent is a fully-fledged omnichannel demand-side platform that offers innovative marketing technology for value-oriented, automated, and data-driven media purchasing. It supports various formats, including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic TV. The platform enables efficient planning, buying, and optimization of programmatic advertising across these channels. Active Agent ensures 100% data protection compliance through simple campaign setups that automatically adhere to IAB standards and EU requirements. Brand safety is maintained via pre-bid integrations, providing fully automatic quality control during media buying to ensure brand-safe placements tailored to the brand. The platform offers centralized management of all common deal types, including forecasts and detailed reporting, as well as a comprehensive directory of exclusive always-on deals across various channels.

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Integrations

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Ratings/Reviews

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Company Information

Virtual Minds
Founded: 2001
Germany
virtualminds.com/active-agent/

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Active Agent DSP Screenshot 1
Active Agent DSP Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

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Active Agent DSP Product Features