Act-On vs. Ploy Comparison


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About Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.	About Ploy is an AI-powered marketing platform that turns your website into a growth engine by continuously monitoring, building, optimizing, and acting on opportunities across web, growth, and advertising. It watches your site and competitors for rankings, traffic changes, content gaps, conversion drops, and technical issues, then uses specialized agents to write content, fix problems, run experiments, and surface the next best actions. Ploy Web builds and optimizes websites, landing pages, SEO content, and on-page performance; Ploy Grow identifies visitors, scores intent, automates personalized outreach, and connects signals to CRM workflows; and Ploy Ads creates campaigns, analyzes ad intelligence, and attributes performance from impression through closed revenue. Its AI Agent can build pages, write copy, conduct research, generate images, analyze analytics, and manage an entire site through chat. A living design system keeps pages aligned with brand colors, fonts, and spacing.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Act-On supports small and mid-size businesses, enterprise departments, and industries including healthcare, financial services, manufacturing, education, and technology companies.	Audience Marketing, growth, startup, and agency teams looking for a tool to build, optimize, monitor, and grow websites through coordinated AI agents and automated marketing workflows
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $900.00/month Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users). Free Version Free Trial	Pricing $50 per month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Act-On Software Founded: 2008 United States www.act-on.com	Company Information Ploy United States ploy.ai/
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Categories Account Based Marketing AI Marketing AI Marketing Agents Conversational Marketing eCommerce Marketing Email Marketing Email Template Design Employee Advocacy Landing Page Lead Generation Lead Scoring Marketing Account Intelligence Marketing Analytics Marketing Automation SMS Marketing Social Media AI Agents Social Media Management Website Visitor Identification	Categories Account Based Marketing AI Website Builders Website Visitor Identification
Show More Features Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking
Integrations APIANT Act! FullContact GitHub Google Calendar Google Sheets HubSpot CRM Interact Litmus Mailchimp ON24 OptiMonk PostHog Retently SatuitCRM Sign In Scheduling Storable Newbook Zendesk Zendesk Sell Zoho CRM Show More Integrations View All 65 Integrations	Integrations APIANT Act! FullContact GitHub Google Calendar Google Sheets HubSpot CRM Interact Litmus Mailchimp ON24 OptiMonk PostHog Retently SatuitCRM Sign In Scheduling Storable Newbook Zendesk Zendesk Sell Zoho CRM Show More Integrations View All 26 Integrations
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