Act-On vs. Gradial Comparison


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About Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.	About Gradial is an agentic AI marketing execution platform that transforms the content supply chain by automating the work that happens after a creative brief, such as content updates, page creation, site migrations, QA, accessibility and compliance checks, and experiment builds, so marketing operations teams can move from idea to live faster with fewer manual steps; its AI “agents” plug into existing systems like CMS, project and ticketing tools (e.g., Jira, Workfront), design systems, and brand guidelines to execute tasks consistently, enforce standards, and reduce bottlenecks, while supporting centralized governance, brand compliance, audit trails, and optimization workflows across websites, apps and experiences; it also helps teams govern issues, automate repetitive operations, and grow customer experiences with clean data, real-time insights, and scalable execution built for the operational reality of enterprise content workflows.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Act-On supports small and mid-size businesses, enterprise departments, and industries including healthcare, financial services, manufacturing, education, and technology companies.	Audience Enterprise marketing operations and digital teams that need an AI-driven platform to automate and orchestrate complex content creation, updates, governance, and deployment workflows across channels so they can deliver consistent, compliant, and personalized digital experiences at scale
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $900.00/month Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users). Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Act-On Software Founded: 2008 United States www.act-on.com	Company Information Gradial Founded: 2023 United States www.gradial.com
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Categories Account Based Marketing Supported AI Marketing Supported AI Marketing Agents Supported Conversational Marketing Supported eCommerce Marketing Supported Email Marketing Supported Email Template Design Supported Employee Advocacy Supported Landing Page Supported Lead Generation Supported Lead Scoring Supported Marketing Account Intelligence Supported Marketing Analytics Supported Marketing Automation Supported SMS Marketing Supported Social Media AI Agents Supported Social Media Management Supported Website Visitor Identification Supported	Categories AI Marketing Supported AI Marketing Agents Supported Marketing Supported
Show More Features Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported
Integrations APIANT Supported Act! Supported Brave Browser Not Supported CaliberMind Supported Canva Not Supported Cisco Webex Supported Clerk.io Supported Datameer Supported Facebook Supported Figma Not Supported Gravity Forms Supported InsideSales Playbooks Supported Jira Align Not Supported LiveChat Supported ON24 Supported Peaka Supported SatuitCRM Supported SugarCRM Supported Titan CMS Supported Visual Visitor Supported Show More Integrations View All 65 Integrations	Integrations APIANT Not Supported Act! Not Supported Brave Browser Supported CaliberMind Not Supported Canva Supported Cisco Webex Not Supported Clerk.io Not Supported Datameer Not Supported Facebook Not Supported Figma Supported Gravity Forms Not Supported InsideSales Playbooks Not Supported Jira Align Supported LiveChat Not Supported ON24 Not Supported Peaka Not Supported SatuitCRM Not Supported SugarCRM Not Supported Titan CMS Not Supported Visual Visitor Not Supported Show More Integrations View All 13 Integrations
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