1plusX

1plusX

1plusX GmbH
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About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

About

TargetVideo is an international video ad solutions powerhouse that combines video production, ad management, and monetization for its digital publishing network. With offices in Munich, Belgrade, and Los Angeles, the company operates a specialized video distribution and monetization platform with a cutting-edge video player and ad tech, along with state-of-the-art white-label OTT and CTV solutions for cross-channel monetization. With its premium partner network, TargetVideo reaches over 70M+ users and 1BN+ video views per month in valuable target groups. The company develops quality video content, creative content marketing strategies, and video campaigns for renowned advertisers and agencies. Leading the innovation in the video advertising industry, TargetVideo offers everything advertisers and publishers need to grow their digital business.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Publishers and Advertisers

Audience

Businesses and publishers looking for easy ways to monetize their video content

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Fully customizable plans tailored to each partner
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).

Pros & Cons from Real Users

Pros

  • I did not see anything good about the product. Great marketing. I liked the website. I was also told about this by a friend so I trusted him.

Cons

  • Destroyed my website. There was clearly a virus embedded in the video player that stole all my identity.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com

Company Information

TargetVideo
Founded: 2014
Germany
target-video.com

Alternatives

Alternatives

SkyMedia

SkyMedia

SkyMedia Technology
VPlayed

VPlayed

Contus
AdUp

AdUp

AdUp Technology
Ventuno

Ventuno

Ventuno Technologies
MediaMath

MediaMath

Infillion

Categories

Categories

Live Streaming Supported
OTT Supported
Video Supported
Video CMS Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Not Supported
Predictive Modeling Supported

Data Management Platforms (DMP) Features

Ad Network Integration Supported
Analytics / ROI Tracking Supported
Audience Targeting Supported
Behavioral Analytics Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Supported
Data Classification Supported
Data Visualization Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported

Live Streaming Features

Access Control Not Supported
Audience Analytics Not Supported
Audience Engagement Supported
Browser-based Not Supported
Customizable Branding Not Supported
Encoding Not Supported
Event Scheduling Not Supported
Live Streaming Production Not Supported
Moderation Not Supported
Monetization Tools Not Supported
Multi-Screen / Split-Screen Not Supported
Multiple Camera Feeds Not Supported
Multistreaming Not Supported
Session Recording Not Supported
Social Media Integration Not Supported
Streaming Platform Integration Not Supported

OTT Features

API Access Not Supported
Content Organization Not Supported
Live Events Not Supported
Monetization Tools Not Supported
Multi-Service Integration Not Supported
Scheduling Not Supported
SDK Supported
Video Hosting/Storage Not Supported
Video Quality Optimization Not Supported

Video Features

Analytics Supported
Brand Overlay Not Supported
Bulk Uploading Supported
Closed Captions Supported
Mobile Screen Support Supported
Privacy Options Supported
Social Sharing Supported
Video Looping Supported
Video Streaming Supported

Video CMS Features

Editing Tools Not Supported
Encoding / Transcoding Supported
Live Streaming Supported
Organization / Categorization Supported
Tagging / Metadata Supported
Video Sharing Supported
Video Storage Supported

Integrations

Facebook Not Supported
Google Ad Manager Not Supported
Google Analytics Not Supported
Nielsen Marketing Cloud Not Supported
WordPress Not Supported
X (Twitter) Not Supported
YouTube Not Supported
comScore Not Supported

Integrations

Facebook Supported
Google Ad Manager Supported
Google Analytics Supported
Nielsen Marketing Cloud Supported
WordPress Supported
X (Twitter) Supported
YouTube Supported
comScore Supported
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Claim 1plusX and update features and information
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Claim TargetVideo and update features and information