1plusX

1plusX

1plusX GmbH
4.5 out of 5 stars
StackAdapt

StackAdapt

4.0 out of 5 stars
1plusX StackAdapt

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1plusX:

About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
StackAdapt:

About

How Agencies Thrive. Discover the self-serve programmatic advertising platform used by North America's most exceptional digital marketers. StackAdapt is not just a Demand-Side Platform (DSP). It is an industry-leading technology and team of individuals that understand the nature of advertising and the agencies that consistently strive to exceed client expectations. Which is why only StackAdapt offers: No Monthly Minimums to align with the seasonality of brands, campaigns, and the market. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. Scale. Inventory sources spanning all channels and devices—not to mention StackAdapt has the largest scale for native advertising in the industry.
1plusX:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
StackAdapt:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
1plusX:

Audience

Publishers and Advertisers
StackAdapt:

Audience

Marketing and ad agencies seeking a solution to manage their operations
1plusX:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
StackAdapt:

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported
1plusX:

API

Offers API Supported
StackAdapt:

API

Offers API Not Supported
1plusX:

Screenshots and Videos

StackAdapt:

Screenshots and Videos

1plusX:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
StackAdapt:

Pricing

Contact StackAdapt for pricing details.
Free Version Not Supported
Free Trial Not Supported
1plusX:

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5
StackAdapt:

Reviews/Ratings

Overall 4.0 / 5
ease 3.0 / 5
features 3.0 / 5
design 3.0 / 5
support 4.0 / 5
1plusX:

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).
StackAdapt:

Pros & Cons from Real Users

Pros

  • They are too quick responsive and erudite, its platform is very user friendly. These are enough for being liked.

Cons

  • They do not allow replica group and edit those simultaneously. Also, its reporting tool is not that spontaneous.
1plusX:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
StackAdapt:

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported
1plusX:

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com
StackAdapt:

Company Information

StackAdapt
Canada
www.stackadapt.com
1plusX:

Alternatives

StackAdapt:

Alternatives

PropellerAds

PropellerAds

5.0 out of 5 stars
1plusX:
StackAdapt:
AdLib DSP

AdLib DSP

AdLib Media Group
4.8 out of 5 stars
1plusX:
StackAdapt:
1plusX:
AdUp

AdUp

AdUp Technology
StackAdapt:
Adobe Advertising Cloud

Adobe Advertising Cloud

Adobe
5.0 out of 5 stars
1plusX:
MediaMath

MediaMath

Infillion
StackAdapt:
1plusX:

Categories

StackAdapt:

Categories

1plusX:

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Not Supported
Predictive Modeling Supported

Data Management Platforms (DMP) Features

Ad Network Integration Supported
Analytics / ROI Tracking Supported
Audience Targeting Supported
Behavioral Analytics Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Supported
Data Classification Supported
Data Visualization Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported
1plusX:

Integrations

ACCEO Retail-1 Not Supported
AccessOwl Not Supported
Ad Reform Not Supported
AgencyAnalytics Not Supported
Clearboard Not Supported
Desktop.com Not Supported
Eyeota Not Supported
Octane11 Not Supported
Supermetrics Not Supported
StackAdapt:

Integrations

ACCEO Retail-1 Supported
AccessOwl Supported
Ad Reform Supported
AgencyAnalytics Supported
Clearboard Supported
Desktop.com Supported
Eyeota Supported
Octane11 Supported
Supermetrics Supported
1plusX:
Claim 1plusX and update features and information
Claim 1plusX and update features and information
StackAdapt:
Claim StackAdapt and update features and information
Claim StackAdapt and update features and information