1plusX

1plusX

1plusX GmbH
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About

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

About

ArcSpan is an innovative new platform focused on the needs of the world’s finest publishers. Unlock the most value from your audiences while providing advertisers the targeting performance they need. Built from the ground up for publishers and data owners, we’ve integrated the key levers to achieving revenue operations success and monetization insights in a first-party data world. ArcSpan’s data software solution complements your existing technology partners and exists specifically to maximize addressable audience revenue, eCPM, fill-rate, yield and brand safety. We bring a unique understanding of the challenges and opportunities that publisher revenue management teams face in an evolving marketplace. Deep adtech expertise - bringing together recognized leaders from both the sell-side and buy-side to solve hard problems.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Publishers and Advertisers

Audience

Anyone looking for a Professional Services Automation solution

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
  • This software has some great features, of which the "expand" feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.

Cons

  • Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn't allow to look into small campaigns.
  • Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you'd want to experiment with the audience size without withdrawing your choices). Another example is the appearance of the audience list: it would be nice if you could see at a first glance whether an audience is shared or not (at the moment you first have to click the three dots on the right of the list item to check this). The written out logic of a specific audience is a great way to double check the correctness of your queries. It would be super nice if this written out logic would appear in a somewhat easier to read format (for example with highlighted logical operators).

Pros & Cons from Real Users

Pros

  • Very easy to implement and use. Quick onboarding times, and a very holistic solution including contextual and some good insights.

Cons

  • Nothing major. They did not have as many data partnerships as I liked at the beginning, but they worked on integrating our vendor of choice.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

1plusX GmbH
Founded: 2014
Switzerland
www.1plusx.com

Company Information

ArcSpan
Founded: 2020
United States
www.arcspan.com

Alternatives

Alternatives

1plusX

1plusX

1plusX GmbH
AdUp

AdUp

AdUp Technology
Audigent

Audigent

Audigent, a part of Experian
MediaMath

MediaMath

Infillion
UniSignIn

UniSignIn

Transfon

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Not Supported
Predictive Modeling Supported

Data Management Platforms (DMP) Features

Ad Network Integration Supported
Analytics / ROI Tracking Supported
Audience Targeting Supported
Behavioral Analytics Supported
Campaign Management Not Supported
Competitive Analysis Not Supported
CRM Not Supported
Customer Journey Mapping Not Supported
Data Capture / Transfer Supported
Data Classification Supported
Data Visualization Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Not Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Not Supported

Integrations

No info available.

Integrations

No info available.
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