Best Account Based Marketing Software for Bombora

The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics.

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

Sprouts AI/ML engine helps you discover advanced Ideal Customer Profile (ICP) variables and create a hyper-precise target account list. Sprouts provides effortless access to multiple databases in one intuitive platform, including CRM integration. Identify demand signals from potential customers, even the sneaky anonymous visitors, and target in-market accounts with precise contact intelligence. Maximize engagement and spread your reach across multiple touchpoints using emails, LinkedIn, phone calls, SMS, Whatsapp, and targeted ads. Machine Learning model to power account purchase prediction. Know exactly when a customer is ready to make a purchase.

Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time. Run account-based programs that deliver the right message on the right channel at the right time to the right audience. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours.

Reachdesk enables B2B companies to deliver the moments that matter at scale through data-driven direct mail and gifting. Through Reachdesk companies can deliver gifts and direct mail that build deeper connections with customers, prospects and employees at the click of a button. Our integrations to your tech stack power a clear and quantifiable ROI; the direct channel is no longer a guessing game.

Kwanzoo delivers the industry’s first Open Go-to-Market (GTM) platform that operationalizes the entire GTM process across all customer-facing roles. Leaders across marketing, sales and success can operate from a single, consistent GTM framework across departments, consolidate their tech stack, and receive actionable insights from a single source of truth. B2B growth, operations and analytics leaders get 6 core GTM capabilities all in one platform - Account-based Marketing, iPaaS, BI & Analytics, Data Lake, Attribution and Sales Intelligence. The platform supports native program execution including best-in-class account-based (ABM) advertising, retargeting and website personalization. 167+ “out-of-the-box” connectors and a point and click API builder you'll integrate easily with all marketing, sales, success, & paid media systems & tools. An open, account-based data model with standard taxonomies and formats enables insights and reports at the speed of business.

Octane11 connects, enriches, and organizes all of your B2B data to give you more control, more time, and more insight. B2B Marketing teams are wasting too much time organizing fragmented data sets. Octane11 synthesizes 100% of your data across all paid, owned, and earned sources specifically for B2B needs to power high-impact analytics that saves time, simplify decisions, and deliver more sales intelligence. Leverage Octane11’s built-in, B2B-focused dashboards to analyze all paid, owned, and earned tactics from one screen, export data to your own BI platform like Tableau, Datorama, or Looker, or push directly to tools like Salesforce, Outreach, or Salesloft. Octane11 provides a layer of B2B-specific transformations, enrichment, and insights that work with your existing data warehouse, ELT/ETL, and BI tools, and delivers your enhanced data to built-in analytics or the endpoints of your choice.

6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings.

We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities.

Marketers tend to invest heavily in identifying and attracting buyers but struggle to engage them. That engagement gap means even the best laid strategies can fall short. By focusing on the destination and increasing engagement with relevant content your buyers actually want, you can convert prospects into customers and customers into loyal advocates, faster. Automatically pull in, organize, and centralize your entire content library. Tag your content for easy discoverability across your company. Quickly launch campaigns and deploy your content easily without requiring web development or IT. Curate relevant content for any demand or ABM campaign into a destination page, in minutes and at scale. Leverage AI recommendations and dynamic personalization to encourage visitors to engage with more of your content.

Triblio's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. Our platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Triblio integrates with a wide range of marketing, sales, and analytics tools because it’s never been more important to orchestrate multichannel campaigns. Our proprietary intent data spans 175M global profiles and 5B monthly interactions to predict accounts that are actively in-market for your products and services. With a simple drag and drop editor, orchestrate multi-channel, multi-stage ABM campaigns that nurture prospects from early interest to closed-won. Easily build multi-step, multi-channel ABM campaigns that automatically nurture buyers through the entirety of the purchase journey.

Way beyond intent and engagement, BambooBox identifies 6 distinct signals to map to your best customers. With 6-D account scoring, BambooBox maps your entire funnel data into a prioritzed buying journey. Increase predictability in your pipeline and drive a high funnel velocity backed by data. Get actionable insights driven from winning activities so you can focus on getting creative and planning a successful GTM. Crush your targets with ready-to-go next-best actions. Use that extra time to report success or celebrate with your team. Identify leading indicators, keywords and intelligence to understand your Ideal Customer Profile in 6 dimensions.

Convert your top accounts through intent-driven ABM orchestration, resulting in a bigger, better pipeline. Account-based ads rarely generate leads, leaving sales to prospect more and marketing to pin value on reach and engagement. Surround buyers across display ads, email, LinkedIn, website, landing pages, chat, and more. Flexible, intent-driven ABM programs avoid significant expenses and lengthy contracts. Track account progression throughout your pipeline and attribute revenue to ABM efforts. Leverage intent data with ease and confidently engage prospects based on where they are in their buying journey. Create and manage campaigns to trigger account-based marketing across channels. Reach buying groups across channels with precision targeting and multi-channel account-based advertising. Tailor your buyer’s experience and create seamless messaging with Foundry account-based website personalization.