1. You use the Start Menu to start programs or access things not available in programs.
2. You use Control Panel to uninstall programs.
See http://windows.microsoft.com/en-US/windows7/The-Start-menu-overview for reinforcement, but it's been this way since at least 1995 (Windows 95). http://msdn.microsoft.com/en-us/library/aa511447.aspx#files says: "Don't put shortcuts to the following items on the Start menu: ... Program uninstallers. Users access uninstallers through the Programs control panel item."
WinMerge is violating this paradigm with its Start Menu uninstall shortcut.
Please only put a shortcut to the WinMerge program in the Start Menu. If you do this, you don't even need a WinMerge folder in the Start Menu, eliminating a "dry click".
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