Best Web Analytics Software for Adjust

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

Amplitude is a digital analytics platform that helps organizations understand user behavior, improve customer experiences, and accelerate product growth with AI-powered insights. The platform combines product analytics, web analytics, session replay, experimentation, feature management, data governance, and AI agents in a single solution. Its AI capabilities allow teams to ask natural-language questions, automate recurring analysis, and receive actionable recommendations directly within their preferred AI tools. Amplitude also enables businesses to launch experiments, personalize user experiences, collect customer feedback, and measure the impact of every product change. With integrations, governance controls, and enterprise-grade security, it provides trusted data for product, engineering, marketing, and executive teams. Amplitude helps organizations make faster, data-driven decisions that improve acquisition, retention, monetization, and overall digital experiences.

A major global player in digital analytics and European market leader, AT Internet measures more than 20,000 sites and applications for a range of international brands and across all industries. Its brand-new Analytics Suite Delta enables companies to optimize their business decisions, engage their audiences over the long term and significantly boost their growth. A hybrid analysis platform for data, marketing and product teams, Delta is based on a powerful state-of-the-art technical infrastructure that provides groundbreaking flexibility, integrations and predictive features. Delivering unrivaled data accuracy and consistency for the entire customer journey, the solution reveals ROI-oriented insights that are precise, reliable and valuable to teams across the organization. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.

RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.