Best Usability Testing Software for Segment

Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

Hubble is an all-in-one user research platform designed to empower product teams with continuous user insights throughout the product development cycle. It offers a suite of tools, including unmoderated research capabilities such as usability tests, concept tests, prototype tests, design AB tests, live product tests, card sorting, and tree tests. These features enable teams to test product ideas early, scale user research insights, and make informed product decisions. Hubble also provides in-product surveys to collect contextual feedback from users, enhancing engagement and survey response rates. Additionally, it offers participant recruitment services, granting access to a diverse pool of over 4 million B2B and B2C user personas across 150 countries, streamlining the research recruitment process. The platform integrates with tools like Figma for seamless prototype testing and supports various question types for comprehensive data collection.