1Channel Rewards & Distribution Program is a cloud-based loyalty platform for brands that reward distributors, dealers, retailers, and other channel partners. Administrators configure schemes with sales targets, volume slabs, campaign multipliers, and tiers, then track points credited to partner wallets. Partners can view balances, pending claims, redemption history, and available rewards, and redeem points through UPI, bank transfer, digital vouchers, or catalog items. The program supports minimum redemption thresholds, approval workflows, settlement tracking, and payout reconciliation. Teams can run schemes across products, regions, and partner groups. Dashboards report participation, points issued and redeemed, pending requests, tier distribution, and regional performance. It serves B2B brands in FMCG, building materials, automotive, electrical and hardware, and pharma, with tools for sales, program, and finance teams.