Best Reverse ETL Tools for Iterable

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.

We are at the next step in the data-driven evolution of how businesses scale. Over the last few years, teams have been investing by collecting key data and insights in their data warehouses to power BI and Data Science. The companies at the forefront of the Modern Data Stack movement are just starting to do Reverse ETL back to empower Marketing, Sales, and Support tools with this same data so they can make those teams more effective. Grouparoo helps these companies scale by making integrations easy. And Grouparoo is open source, so flexibility and privacy are at the heart of the solution. Grouparoo is powered by code. You can use Grouparoo just like the rest of your tech stack; you can develop locally, commit your changes, and deploy. Our web-based user interface makes it easy to generate configuration files for even the most complex schema.

Unlock your data warehouse. Write SQL and sync the results to the apps your team operates in. Connect to Postgres, MySQL, Snowflake, Redshift, and SQL Server. Send data where your team needs it like Google Sheets, Excel, Slack and email. Schedule your queries to run hourly, daily, weekly or every 5 minutes. Your data will always be fresh and up to date. Share, tag, and discover code written by anyone on your team. Never re-write code someone else has already perfected. Share small, reusable bits of SQL with your team using Snippets. They're great for automating date formatting or metric defintions. An always up-to-date Wall Street Journal article about your company automatically refreshed and delivered to your inbox daily.

Create, edit and organize your data models. No need to get yet another data tool for your data models. Create and manage them in Weld. Packed with features that will make creating your data models a breeze: smart autocomplete, code folding, error highlighting, audit logs, version control and collaboration. Plus, we use the same text editor as VS Code – it's fast, powerful and easy on the eye. Your queries are organized in an easily searchable and accessible library. Audit logs also let you see when the query was last updated, and by who. Weld Model supports materializing models as tables, incremental tables, views, or a custom materialization of your design. Run all your data operations in one simple platform – with help from a dedicated team of data analysts.

Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on. Serve your sales, marketing, and customer success teams a 360˚ view of the customer in the tools they rely on. Eliminate tedious data requests. Hightouch operationalizes your data warehouse to turn analytics into action. Drive growth with better data. Run personalized campaigns across all email, push, and ads. Iterate without asking for engineering favors. Increase revenue with better data. Target leads using custom PQL and MQL models. Sync a single view of the customer to your CRM. Prevent churn with better data. Build a 360° customer view in your CS CRMs. Use customer data proactively identify “at risk” customers. Your data warehouse has all your data. Why stop at analytics? Hightouch operationalizes your data warehouse by empowering you to sync data to any SaaS tool with just SQL.

Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required. Census automatically publishes SQL & dbt models from your warehouse without a line of code. Stop deciphering external APIs and maintaining custom scripts, just focus on the business outcomes. You don't want "yet another source of truth" when everything is already in your warehouse. Census works on top of your existing infrastructure. Just pick a destination app, map the data, and voila, you are done. Your data shouldn't be stuck in quarterly reports. Census empowers everyone in your business to take action. Live metrics in every app means better business operations, which leads to happier users & more revenue.

From your app database, data warehouse, spreadsheets, or even arbitrary APIs. No coding is required. See a live view of all the customer data you need right in Salesforce, Marketo, HubSpot, and other business systems. Automatically pipe combined data from any number of databases, data warehouses, spreadsheets, and APIs. Choose which fields to sync so you only get the data you care about. Integrate with all of your favorite tools at the click of a button. Point-and-click interface to sync the data you need from your databases and spreadsheets to your business applications. Give your customer success and sales teams a full view of all your customer data right from their sales CRM. Automatic syncs from your data warehouses and databases to all business systems and spreadsheets. See all proprietary user and company attributes automatically synced to your CRM. Give your support team an instant live view of the customer data they need right from their support system.