Best Reverse ETL Tools for Front

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

Unlock your data warehouse. Write SQL and sync the results to the apps your team operates in. Connect to Postgres, MySQL, Snowflake, Redshift, and SQL Server. Send data where your team needs it like Google Sheets, Excel, Slack and email. Schedule your queries to run hourly, daily, weekly or every 5 minutes. Your data will always be fresh and up to date. Share, tag, and discover code written by anyone on your team. Never re-write code someone else has already perfected. Share small, reusable bits of SQL with your team using Snippets. They're great for automating date formatting or metric defintions. An always up-to-date Wall Street Journal article about your company automatically refreshed and delivered to your inbox daily.

Matia is a unified DataOps platform designed to simplify modern data management by combining multiple core functions into a single, integrated system. It brings together ETL, reverse ETL, data observability, and a data catalog, eliminating the need for multiple disconnected tools and reducing the complexity of managing fragmented data stacks. It enables teams to move data quickly and reliably from various sources into data warehouses using advanced ingestion capabilities, including real-time updates and error handling, while also allowing them to push trusted data back into operational tools for business use. Matia emphasizes built-in observability at every stage of the data pipeline, providing monitoring, anomaly detection, and automated quality checks to ensure data accuracy and reliability before issues impact downstream systems.

Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required. Census automatically publishes SQL & dbt models from your warehouse without a line of code. Stop deciphering external APIs and maintaining custom scripts, just focus on the business outcomes. You don't want "yet another source of truth" when everything is already in your warehouse. Census works on top of your existing infrastructure. Just pick a destination app, map the data, and voila, you are done. Your data shouldn't be stuck in quarterly reports. Census empowers everyone in your business to take action. Live metrics in every app means better business operations, which leads to happier users & more revenue.

From your app database, data warehouse, spreadsheets, or even arbitrary APIs. No coding is required. See a live view of all the customer data you need right in Salesforce, Marketo, HubSpot, and other business systems. Automatically pipe combined data from any number of databases, data warehouses, spreadsheets, and APIs. Choose which fields to sync so you only get the data you care about. Integrate with all of your favorite tools at the click of a button. Point-and-click interface to sync the data you need from your databases and spreadsheets to your business applications. Give your customer success and sales teams a full view of all your customer data right from their sales CRM. Automatic syncs from your data warehouses and databases to all business systems and spreadsheets. See all proprietary user and company attributes automatically synced to your CRM. Give your support team an instant live view of the customer data they need right from their support system.