Compare the Top Free Retargeting Software as of January 2026

What is Free Retargeting Software?

Retargeting software helps businesses re-engage website visitors and previous customers by showing targeted ads across digital channels. It tracks user behavior and uses audience data to deliver personalized ads based on browsing history or past interactions. The software often integrates with ad networks, social media platforms, and analytics tools to optimize campaign performance. Many retargeting solutions include automation, segmentation, and frequency controls to improve conversion rates while reducing ad fatigue. By keeping brands top of mind, retargeting software increases customer retention and return on advertising spend. Compare and read user reviews of the best Free Retargeting software currently available using the table below. This list is updated regularly.

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    Adzooma

    Adzooma

    ClickTech Solutions

    Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.
    Starting Price: Free
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    OptiMonk

    OptiMonk

    OptiMonk

    OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before. 2. Website Personalization features allow you to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences. 3. Easy-to-use A/B testing lets you quickly set up, test, and compare pop-up and landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.
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    Starting Price: $29.00/month
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    CloudCart

    CloudCart

    CloudCart

    CloudCart strives to become the easiest-to-use eCommerce software. And also to save as much time and money as possible for our merchants, by offering them automated and optimized eCommerce store management processes. But the biggest leap forward that we're currently doing is the creation of technology to help our merchants in the creation and analysis of their digital ad campaings. And last but not least, a noteworthy business insights functionality which gathers all that is happening in the store and translates and presents it in the most simple manner so that anyone can understand it.
    Starting Price: Free
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    SALESmanago

    SALESmanago

    Benhauer

    We help eCommerce businesses grow sales through deep customer understanding and seamless multi-channel interactions. Our approach collects real-time data on transactions, preferences, and website behavior, stored and managed in our Customer Data Platform. This data powers our Omnichannel Marketing Automation and AI-driven personalization. Our platform, co-developed with e-commerce marketers, introduces innovative tools like zero-party data collection, AI email design, and flexible workflows to address e-commerce challenges. Trusted by global brands like Adidas, Converse, and Crocs, we consistently deliver a 5-10x conversion boost and 40% annual growth, recognized by G2 for excellence. Think of us as an extension of your marketing team, always focused on delivering value, starting with a custom Growth Plan tailored to your business.
    Starting Price: 0
  • 5
    ADXL AI
    ADXL is a digital marketing automation platform that streamlines campaigns across Google, Facebook, Instagram, TikTok, Twitter, and LinkedIn ads. It uses cutting-edge AI algorithms to provide advanced strategies that maximize sales and leads while minimizing costs and time. Businesses can target customers where and when they are most likely to convert, leading to stress-free success. ADXL offers centralized instant lead ads, AI-optimized ad copy, automated retargeting, and one-click cross-channel targeting. With multiple pre-optimized campaign types, ADXL offers brand awareness, selling online, generating leads, website visitors, retargeting, remarketing, getting bookings, and driving foot traffic. ADXL automates website tracking management with no technical support needed, making it easy for businesses to track and analyze campaign performance.
    Starting Price: $49 per month
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    Capture by MOVology

    Capture by MOVology

    Capture® Powered By MOVology

    Capture® is the first ever patented software that helps you capture more leads from your website traffic. Finally there is a way to identify and remarket to your lost web traffic, reinforcing your lead generation strategy for a stronger ROI.
    Starting Price: $0
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    Retention.com

    Retention.com

    Retention.com

    Our retention solutions help you maximize audience growth, reclaim abandonment revenues, and reactivate lapsed audiences, across all channels. What if Jane Doe opts in to your list on her laptop at work… but she visits your site on her phone that evening and adds your products to her cart, but doesn’t purchase. You have no way to send Jane an abandoned cart flow because Jane’s phone is anonymous to you. This (and other) segments of unidentified abandoners represent up to 10x added revenue that is now lost. Retention.com’s Reclaim helps you leverage industry-leading Identity Resolution technology to increase your Browse, Product, and Cart Abandonment SMS and Email flow revenue by up to 10x. Onboarding is quick-and-easy, and implementation takes hours, not months. No managed services that you don’t need. Just the technology that you want to instantly scale up your abandonment flows for provable, “set-it-and-forget-it” ROI.
    Starting Price: $99 per month
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    Retargetify

    Retargetify

    Retargetify

    Create high-converting links that turn your visitors into buyers by using advanced customer tracking data and foolproof branding that automatically builds trust. Get to know your audience, and analyze the performance of your links. Retarget your audience by adding tracking pixels to your links. Redirect your users based on the country, platform, or language. Run time or clicks limited marketing campaigns. Secure your links from unwanted visitors with the password option. Customize your links with custom domains and aliases. Users are aware of the links they’re clicking, branded links will increase your brand recognition, inspire trust and increase your click-through rate. Get to know your audience with our detailed statistics and better understand the performance of your links, while also being GDPR, CCPA, and PECR compliant. Brand your links with your own domains and increase your click-through rate by up to 35% more.
    Starting Price: $29 per month
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    Adrack Bannerize
    Bannerize is a popup maker tool for your website. Leverage the power of your landing page with our all-in-one popup maker tool. Design and post popups to your site using cloud-based software. Add photos, icons, GIFs, videos, and buttons. Add text using a variety of popular web fonts. Drag and drop, resize, and fine-tune the design. Set transparency for any element. Preview your designs to see how they look on desktop or mobile devices. Save your favorite templates to use them again. Choose from popular sizes for desktop and mobile or enter your desired sizing. Select the ads’ position on the webpage. Set conditions to determine who sees the popup, when they see it, and how often it shows Restrict the popup to certain types of traffic – like geolocation, referrers, or device Choose which pages present the creative. Track conversions, clicks, and impressions. Run A/B tests. Add a couple of lines of code to your website’s header, and you will be ready to go.
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    Retargeting

    Retargeting

    Retargeting.biz

    We know how difficult it is for you to handle marketing activities for your business and have great results. Our mission is to make e-commerce easy for you and your customers. With one easy to use app, you will be able to strengthen your marketing strategy and reach your goals in no time. Deliver Google, Facebook, and YouTube Ads with up to 50% better CPA. Target new and existing customers with eye-catching, highly effective, and easy-to-set-up ads. Take advantage of our new creative builder filled with auto-generated content, powerful animations, and engaging stickers. Scale creatives across channels. Send triggered emails, push notifications and SMS with up to 15% Conversion Rate. Create custom-tailored newsletters for each of your customers and deliver laser-targeted product recommendations.
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