Industry Cloud for Consumer Goods, by Ivy Mobility, is a fully integrated suite of software applications built for the consumer goods industry. It supports and transforms all of your sales, merchandising, distribution and direct store delivery functions. Retail Execution. Field sales module for sales reps to enable the perfect store, complete surveys, audits and perform guided selling. Direct Store Delivery (DSD). Typical users are sales, delivery, route sales, and independent reps. Field Service Supports field force of route sales reps to schedule stock, replenish vending machines and collect monies. Sales Force Automation. Enables clientelling in the store by brand ambassadors to promote products directly to consumers, activate promotions, sell more and manage time and stock. Distributor Management. Used by brands and major distributors to manage routes, sales and route accounting. Digital Merchandising. For merchandisers to manage planograms, displays, competition