Best Programmatic Advertising Platforms - Page 2
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Compare the Top Programmatic Advertising Platforms as of January 2026 - Page 2
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1
Kedet
War Room
A unified programmatic advertising platform providing access to the largest programmatic marketplace. The adorable robot playing among rams in the picture above. Kedet is both our programmatic platform and our mascot. Read on to learn more about how this little robot can help your programmatic campaigns succeed. Kedet consolidates market-leading advertising technologies into one unified programmatic advertising platform, giving you advanced access to the advertising market—more than any other programmatic solution. When your spend is based on ad performance rather than hunches, you reduce wasted spend and improve your campaign results. Kedet delivers a unique, elevated view of your digital ads inventory. Consider it your all-access pass to the digital advertising landscape. -
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Basis
Basis
It’s the only demand-side platform united with search, social, and site direct via a single interface. Basis DSP grants access to an entire programmatic universe of inventory, audiences, and data sets—plus the ability to plan, buy, and manage campaigns. Basis DSP unites front-to-end process automation with programmatic digital media planning and activation. Interoperability with search, social, and ad server platforms enables media professionals to plan and approach digital media strategies. Billing automation within Basis DSP creates seamless processes to reconcile delivery numbers and create/pay invoices easily. Plan, negotiate, and track custom PMP offerings across thousands of premium publishers—without ever having to leave Basis. Utilize the Basis artificial intelligence engine to generate better outcomes for campaigns—choose from algorithmic or machine learning optimizations to automatically analyze data. -
3
Yieldmo
Yieldmo
Yieldmo is leading the next generation of programmatic advertising. Everything we know about advertising has shifted in the last several years, and the rate of change is accelerating. Many in the industry see these changes as constraints. Human attention is increasingly limited and fragmented. Consumer and government concerns about privacy mean we have fewer ways to reach people with relevant advertising. It’s too hard to create digital ads that are both delightful and engaging. The list goes on. At Yieldmo, we see opportunities instead of constraints. That’s because we’ve spent the last ten years building technology and designing machine learning that continually gets smarter about how to create a better advertising experience for everyone - consumers, advertisers, and publishers. We focus our attention on what works, not what doesn’t, and we’ve built adaptive systems that can flourish in an uncertain future. -
4
Google AdSense
Google
Millions of advertisers compete for your ad space. That means more money, more relevant ads, and more ad spaces filled. Google can optimize the size of your ad units to automatically fit desktop or mobile, meaning there's more chance they'll be seen and clicked. Add one piece of code to your site and Google will automatically show ads tailored to your site's layout, saving you time making changes to ad code. Boost your revenue by tapping into the largest network of online advertisers who bid for your ad space. Ads are screened to ensure they’re high quality and relevant to your content or audience, even when viewed on smartphones and tablets. The result? You can make more money online. Block ads you don't like, customize where ads appear, and choose which types fit your site best. -
5
iClick iAccess
iClick Interactive
Extensive independent Chinese consumer data set with an omnichannel, targeted audience reach. Anonymously profiled internet user insights covering 1,300M+ Chinese internet users. A highly sophisticated and automated platform powered by proprietary, cutting-edge technologies. Refined big data analytics enable us to build and segment context-rich user profiles in real time. Access to a wide variety of cross-channel premium media resources. Leading China-focused DSP with extensive media connections covering video, social, mobile, search marketing, display, etc. Leading the industry with talent and tech accelerator. More than 200+ BAT tech and data engineers to drive technological innovation. A full stack of data-driven digital marketing solutions for worldwide marketers to select the right marketing mix to reach Chinese audiences. Enabling data integration from online to offline sources with marketing automation tools & SaaS solutions addressing global enterprise needs. -
6
AdsCompass
AdsCompass
Ad format with the image and the title, that perfectly fits into the content of the site. Native ads are placed in the most visible areas of the page and, thus, this format shows good results and the level of interaction. Native advertising is more effective than any other advertising format. Users are more likely to click on the ad, which leads to the purchase of a product or conversion. Native advertising fits perfectly into the content of the site, providing a high level of CTR. In-page push ads look like classic push notifications but the user doesn’t need to subscribe to receive the ads. This type of ad is displayed directly on the website when the user is on it. It’s a native side banner that consists of the title, description, and an icon. -
7
TripleLift
TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the vista equity partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. -
8
Nexxen
Nexxen
We unify technology, data, creative and service to help drive incremental performance and efficiency in the converged world of CTV, linear and digital. Our platform eases the financial and operational strains caused by unnecessary intermediaries, helps solve for fragmentation and our superior consultative service is always on-hand to help you navigate the ever-changing world of privacy and technology. The Nexxen tech stack is made up of solutions for every stage in the supply chain journey–from planning and activation to optimization and measurement–and each has the flexibility to be used individually based on your needs. -
9
Adagio
Adagio
Adagio's demand optimization solutions empower publishers to leverage unlimited demand sources, achieving unprecedented revenue levels while enhancing user experience, supply path optimization, and reducing carbon footprint. Trusted by over 25,000 publishers worldwide, Adagio offers future-proof technologies that satisfy publishers, advertisers, and users. Their platform addresses revenue leaks in the auction process, such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up algorithms, and timeouts, by developing technologies to offset these issues and help publishers increase earnings. Adagio simplifies the optimization of existing and new demand sources with any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seats and the Adagio Ad Exchange to connect with selected SSP and DSP partners seamlessly. Adagio's platform also offers comprehensive analytics and reports, providing insights into revenue KPIs across multiple dimensions. -
10
Microsoft Curate
Microsoft
Create curated deals to sell programmatically. Monetize your data and access unique demand to empower supply management teams with Microsoft Curate. Choose how to merchandise your proprietary data to capture new programmatic spending. Maximize your reach with our global marketplace and audience extension capabilities. Experience a self-serve solution with the flexibility to run your business how you want. Access and search thousands of data-layered curated deals to find real-time audiences across screens at scale, available via Invest and all major demand-side platforms. Forecast and price packages, and create a deal catalog. Create and manage curated deals, including 25 targeting functionalities and the ability to assign deals to multiple buyers on any DSP. Allow sellers to create deals for specific curators and allow curators to troubleshoot supply and demand all in one place. Identify opportunities for improved performance and scale, and manage margin at the deal level. -
11
Smoot AI
Smoot AI
Smoot is an AI-driven advertising platform that fuses emotional context, brand voice, and data-driven intelligence to optimize media campaigns and publisher monetization. It analyzes videos, images, and text in real time to detect audience emotions and align ads with contexts that resonate, ensuring your message reaches viewers at the right time in the right mood. For advertisers, Smoot replaces static, cookie-based targeting with emotionally aware media delivery across video, display, and connected TV, reducing waste and boosting performance metrics like engagement and completion rates. It integrates with fraud detection systems to protect campaign integrity. For publishers, it serves as an AI monetization layer, aggregating demand from Google Open Bidding, Amazon TAM, 20+ SSPs, and direct sales to maximize CPM across ad inventory via smart header bidding. Its AI continually learns from campaign feedback and suggests optimizations. -
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GumGum
GumGum
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry-leading efficiency, accuracy and performance. With in-game ads, brands can harness the power of a diverse and engaged global audience to capture consumer attention. -
13
The Trade Desk
The Trade Desk
Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone. Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different. We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple. Reach: One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting. -
14
MonetizeGo
MonetizeGo
Eye-catching display ads and videos are the best monetization options. Sell space on your website for great returns. Video ads are ideal for monetization. Header bidding is an advanced method of programmatic ad buying that allows publishers to offer their inventory to multiple ad exchanges. This service promotes ads that blend in with the surrounding content. We recommend this service to monetize sites through personalized ad content that does not negatively impact your user’s experience. Also known as EBDA with set-up through Google Ad Manager 360. Open Bidding allows you to invite third-party demand partners to compete for your inventory in a single auction with real-time, server-to-server bidding. -
15
Hivestack
Hivestack
We offer a more intelligent, targetable, measurable, and impactful way to reach precise audiences outside the home. Unlock the full potential of your digital inventory by optimizing revenue across direct and programmatic channels. Create measurable, highly targeted campaigns that activate custom audiences and drive business outcomes. We’re seeking future Hivestackers with incredible passion and an entrepreneurial spirit. Help us bring our technology to every screen around the globe. Buy impressions in real-time across the largest source of inventory from global DOOH media owners. Our platform allows you to target customers along their journey in real time. -
16
MediaFem
MediaFem
We are a sell-side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display, mobile, video, header wrapper capabilities, and out-stream functionality into one holistic stack, we have established a new standard for selling inventory to programmatic buyers. Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model. Make your inventory available to hundreds of DSPs and trading desks, and the tens of thousands of advertisers they represent. With MediaFem, you can rest assured you’re getting brand protection and quality content. -
17
SmartyAds
SmartyAds
Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals. -
18
PubMatic
PubMatic
By putting the publisher first, we help our clients realize the full potential of their digital assets providing marketers with transparent access to high-quality inventory. With a long-term focus on building solutions that solve the most pressing industry problems, we have remained at the forefront of sell-side innovation for years. We provide valuable audience insights and sophisticated, machine-learning algorithms to enable top-tier monetization across devices, channels and ad formats. PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands, at scale. Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable. -
19
GroundTruth
GroundTruth
We offer location-based geomarketing solutions that are designed to drive in-store traffic and sales. Our partners can unlock our first party location data and insights to better understand their business, actively engage their consumers through precise location and audience targeting, measure sales impact in the moment, and make smarter forecasting decisions. -
20
MediaMath
Infillion
Our omnichannel DSP allows marketers to manage truly omnichannel campaigns across mobile, display, social, video, audio and native, with privileged access to our global ecosystem of premium supply. We offer the complete set of capabilities needed to manage coordinated omnichannel campaigns including execution, creative management, targeting and reporting in a centralized location, allowing marketers to transcend siloed channel buying and focus on driving great consumer experiences and incremental business results from their marketing. -
21
Crystall.io
Crystall.io
Crystall.io is a global programmatic advertising platform built to help publishers accelerate growth and maximize ad revenue. It delivers tailored monetization solutions using real-time bidding technology to ensure every impression is sold at the best possible price. The platform supports a wide range of creative ad formats, including display, native, video, mobile, and connected TV. With omnichannel compatibility, Crystall works seamlessly across desktop, in-app, mobile, and CTV environments. Publishers gain access to real-time analytics and advanced reporting to track performance and optimize ROI. By connecting publishers with diverse demand sources, Crystall simplifies monetization while driving consistent revenue growth. -
22
Traffic Roots
Traffic Roots
Programmatic Advertising Platform for agencies, media buyers and brands. No all programmatic advertising platforms are created equal. With the Traffic Roots DSP you can now target your audience with precision. Update campaigns and review reports in real time. See immediate lift in website traffic and engagement. Reach your consumers with our new ad targeting data. Keep your brand in front of eyes where are online. Feature ads on apps and lifestyle publications. Do you want more mainstream publications? No problem, from popular to business, CBD and cannabis to political and puppies, we have you covered. Traffic Roots is a fast-growing and innovative advertising technology company. We create technology to maximize revenue for the digital ecosystem with an emphasis on the cannabis industry. Building, breaking, and bettering technology at extraordinary scale is our secret to staying at the forefront of innovation.
