MediaFem

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

Adtelligent helps publishers with technology independence. We provide publishers with a new way to gain access to demand, without paying hidden programmatic taxes and revenue shares. The platform features powerful ad serving, header bidding and tools to create alternative entry points to buyers. Adtelligent helps publishers with technology independence. We've built an open platform for Header Bidding management that allows publishers to increase revenue and reduce time for integration. The programmatic and data revolution has ushered in a new era of efficiency for advertisers but at a significant cost to the media owners. Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated outsourced technology relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model.