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Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Oktopost was founded in 2013 to help B2B companies establish the true impact of social media on their business by tracking actionable metrics. Since then, our offices have been buzzing with talented innovators who are driven to create a meaningful social media experience for B2B.

Sprout Social’s Employee Advocacy platform empowers employees to become brand advocates by easily sharing approved content on their social networks. The platform helps organizations increase brand awareness and extend reach while reducing paid media costs through earned media value. Employees can share pre-approved messages that maintain brand consistency and compliance, minimizing risk. The platform supports content sharing across LinkedIn, X (formerly Twitter), Facebook, and Instagram via desktop or mobile apps. Employers can track advocacy impact with detailed analytics, measuring reach, engagement, and ROI linked to leads or web traffic. Overall, Sprout Social simplifies amplifying brand messages authentically through employees.