Audience
Companies in need of a powerful experience management solution
About pirobase
The buying process and the customer journey have changed fundamentally. Today, customers expect consistent product information and compelling marketing content across all media and touchpoints. Product experience management focuses on presenting products in a convincing and entertaining manner to potential customers making them an experience. The basis for this are reliable and relevant product information, which are distributed dynamically and personalized for omnichannel marketing. Product Experience Management thus leads to a product experience tailored to the customer and emotionally bonds customers with the product. Nowadays, customers have almost completed their purchase decision before they even seek contact with a provider. By then, they are researching the channels of their choice for relevant experiences, customer reviews, stories, and product information. The growing variety of channels and the autonomy of individual search paths have become a problem for product providers.
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Integrations
No integrations listed.
Company Information
pirobase imperia
Founded: 1995
Germany
www.pirobase-imperia.com/en/solutions/pirobase-pxm
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Product Details
Platforms Supported
Cloud
Training
Live Online
Support
Phone Support
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