Audience
Brands and manufacturers selling products in the EU, including textiles (apparel), furniture, electronics, and industrial products.
About itemactive
The all-in-one Digital Product Passport (DPP) platform.
itemactive empowers manufacturers and brands to comply with EU ESPR regulations and link their physical products to digital customer channels. Create compliant passports at scale, protect sensitive data with granular access control, and turn on-product QR codes into interactive post-sale touchpoints.
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DigitalProductPassport
DigitalProductPassport is the EU Digital Product Passport platform built by WIARA DAAS EOOD in Plovdiv, Bulgaria. A manufacturer enters product data once, in one language. We publish it as a static, CDN-served passport page in all 24 official EU languages, reachable from a QR code or GS1 Digital Link on the product.
Translation is the part we automate with AI: an LLM translates the free-text values at publish time, results are cached per manufacturer and baked into the pages, and every translated value shows an "automatically translated - view original" notice with a per-language human override.
The passport is sector-agnostic. We publish guidance for the ESPR-first product groups - iron and steel, textiles, furniture, construction materials - and the data model is designed toward CEN/CENELEC EN 18216-18223.
Free tier: 3 passports. Paid tiers 33 / 125 / 419 EUR per month incl. VAT.
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Company Information
itemactive
Founded: 2026
Switzerland
www.itemactive.com
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