Purify Digital
Purify Digital is a performance-driven ad network and traffic partner for advertisers and publishers focused on real-time display and mobile advertising. It provides premium ad inventory across web and mobile (in-app and mobile-web), uses real-time tracking for optimization, and offers a hassle-free onboarding experience. Its verticals include ecommerce, media, gaming, finance, browser extensions, and news. On the publisher side, Purify Digital claims strong fill rates, dedicated support, and monetization of unused traffic. On the advertiser side, it works with publishers via programmatic campaigns, ad targeting, and performance optimization. The network emphasizes transparency, “hand-picked campaigns,” account management, and competitive CPMs.
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Google Ad Exchange (AdX)
Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website.
Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including:
Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own.
Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.
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Adoppler
For streaming media services, video publishers, vMVPDs, media agencies and brands, OTT technology vendors, adtech and media startups. Holistic video monetization solution on any platform and device. Universal auction providing best yield compared to legacy waterfall ad serving. Direct, programmatic, and third party demand and supply management. Set up your inventory to match your business needs: structure by day part, channel, premium and scatter spots, etc. Leverage the built-in creative library, transcoding, sound normalization and delivery mechanisms to provide the viewers with non-intrusive ad UX. Transact both with programmatic buyers and direct advertisers using built-in OpenRTB and tag-based integration pipes. Understand your avails and performance using built-in verbose reporting tools. Create a private, curated video inventory marketplace for efficient direct media buying.
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Social Display
Create, manage, and distribute social display ads in one place. Use Social Display Ads creative management platform to convert your high-performing social media posts into innovative banner ads in minutes.
Social Display Ads enhance the power of Social Media content via programmatic advertising. Reimagine your Social Media posts into banner advertisements. It allows brands to reuse their popular social media posts resulting in better interactions without having to create new content. It shows your content is being shared, liked, and commented on by real people. Audiences are more likely to engage with content they recognize, especially when it's a social media post.
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