Audience
Retail and service businesses in Nigeria and West Africa that sell through Instagram, WhatsApp, or Telegram, especially owner-led teams of 1–20 employees without dedicated IT staff.
About eSales
eSales helps businesses sell online in Nigeria, where many sales start in chat. Merchants get a website customers can discover and buy from, a Telegram shop for chat-based buyers, and one product list that also serves WhatsApp and Instagram.
Orders and messages are collected in customer records, helping merchants distinguish repeat buyers from one-time and lapsed buyers. This gives merchants a clearer view of customer buying patterns.
Automated follow-ups help bring lapsed customers back, so reminders do not depend on staff remembering to send them.
Merchants can start for free and pay a 1.5% commission on each successful sale, or choose a ₦10,000 monthly plan or a ₦25,000 quarterly plan.