comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.
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Kantar Advertising Intelligence
Connected data about what brands are saying and spending across media channels, to inform strategy and boost performance. Be alert and understand brands' advertising activities across traditional and digital media, globally and locally. By accessing the most comprehensive competitive intelligence, you get timely insights to deliver best-in-class media strategy and optimize your business opportunities. Understand market trends and how brands are investing (in which channels, and how much) to improve budget allocation. Be alerted on brand advertising activities, and identify business opportunities by benchmarking competitors' performance. Be among the first to see the messaging and creativity from other brands in your industry, to help set your direction. Media owners can adapt to the changing competitive landscape and improve their business performance. They understand the full details of brand owner advertising campaigns and identify their share of voice.
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AppLovin Max
Choose the mediation platform with more bidders, more networks, and the largest RTB exchange. MAX gives you the most competitive and diverse set of auctions for your supply. Leverage all major ad formats—banner, native, interstitial, and rewarded video—for more ways to drive in-app ad revenue on a single platform. Learn what mix of ads is most profitable for your business with our real-time QA and testing tools. Maximize your marketing and monetization efforts. MAX makes it easy to reinvest your revenues–and learned insights–into user acquisition with AppLovin’s growth engine, AppDiscovery. MAX works across eight platforms: Android, iOS, Unity, AdobeAir, Cordova, React, Unreal, and all-new FireOS. Launch your apps faster with our lightweight SDK and suite of testing tools.
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Nielsen Ad Intel
Advertising intelligence to help you get ahead of the competition. In today's complex and crowded media landscape, consumers have access to more content on more platforms than ever. To stay ahead, companies need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you control the advertising activity of the rival brand on all platforms without turning a 40-hour work week into a 60-hour work week? Nielsen Ad Intel is the most comprehensive source of local, national and international advertising spending data available today. Our platform enables advertisers, agencies, publishers, and advertising platforms to monitor advertising activity on television, digital, audio, searches, social media, print media, outside the home, and cinema. Ad Intel helps customers navigate the crowded media landscape with actionable information to identify potential customers and analyze brand strategies.
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