ZineOne

Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimisation tools to enhance your visitors digital experience. Full access to all features is available, as standard, to all users. That means no paywall features, no tiers and no upgrades needed. Website optimisation is the term that describes any process of improving website performance. Typically sites will have a number of success goals or metrics that are required to be optimised, for example a sales funnel. Improvements in Site Speed Optimisation (SSO), Conversion Rate Optimisation (CRO), and even Search Engine Optimisation (SEO), can all contribute to website optimisation. Webtrends Optimize is a simple to use, yet extremely powerful testing and personalisation platform using Conversion Rate Optimisation (CRO) tools to drive better visitor experiences on your website and increase ROI.

Power highly personalized, cross-channel customer experiences. 72% of consumers now only engage with personalized marketing messages. It’s not enough to say the same thing to everyone. SmarterHQ makes it easier to cater to each of your customers at scale. Automating accurate personalization at scale can be really hard to do across internal teams, data streams, and interaction channels. That’s where we come in. We capture anonymous site visitors without the need for account sign-in, boosting customer identification and reach by 202% on average for clients. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Our marketer-friendly interface makes it easy to identify highly targeted audiences by specific product and category interactions, traffic sources, engagement levels, AI/predictive models, and much more.