Zeeto

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

Lucy's AI-powered knowledge management makes it easy to find what you need to know when you need to know it. She reads and learns all of your organization's accumulated knowledge from the places it lives. She reads and understands written reports, PPTs, PDFs, graphs, videos, and audios. She connects to third-party data sources for their insights. Lucy's integration with Slack and Microsoft Teams makes it easy for members of your team to ask questions that can be answered from your accumulated knowledge. Ask her what you are looking for, and she will help you find the answer, and she identifies other possible answers if you need a different level of insight. Lucy will read and absorb every piece of information you want her to when she joins your team. Lucy never leaves, never forgets, and is gets smarter every day.