Zalster

The world's best brands and marketers use the Trapica AI campaign automation, optimization, and audience discovery platform to cut campaign handling time in half, drive ROAS, and simplify social, search, and programmatic marketing. Trapica is an artificial intelligence marketing suite of products that plugs into a digital advertiser's existing paid search and social. Unlike other products that automate a single aspect of the campaign in only one channel, Trapica is like a bionic suit for marketing teams, that uses 14 algorithms and one AI brain, to manage all aspects of digital marketing, including campaign automation, targeting optimization, holistic audience insights, ad account protection and much more. Trapica helps marketing teams create an environment where humans and machines enhance each other's strengths. Through such collaborative intelligence, human and machine teams perform better outcomes than either human or machine could produce independently.

PropellerAds is a multisource performance advertising platform that helps advertisers extend reach beyond saturated search, social and DSP channels. The platform combines multiple exclusive traffic sources — including Paid Social, Telegram Mini Apps, Interactive Ads, premium web and programmatic inventory — in a one advertiser account. An AI-powered optimization layer continuously analyzes traffic and campaign performance in real time, filtering low-quality sources and adjusting the traffic mix to help advertisers reach incremental, high-value audiences. Campaigns are optimized toward measurable performance goals through tools such as CPA Goal — which automatically targets a set conversion price — alongside automated bidding, precise statistics and A/B testing tools that support data-driven decision-making. Founded in 2011, PropellerAds has built a global performance advertising infrastructure reaching more than 2 billion active online users monthly.