Audience
Businesses in search of a solution to conduct audience research and get consumer insights
About YouGov
On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.
Other Popular Alternatives & Related Software
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Deepsona
Deepsona is an AI-powered market research platform that uses synthetic audience simulations to generate predictive consumer behaviour insights. Built on behavioural science and advanced AI modeling, the platform enables marketers, market researchers and product teams to evaluate commercial viability, test messaging strategies and assess market acceptance before launch.
The platform combines large-scale persona generation, interaction modeling, and sentiment analysis into a unified simulation engine. Users can run concept tests, pricing experiments, and positioning evaluations that produce high-fidelity predictive data on consumer responses.
Key capabilities include multi-trait synthetic AI personas, automated sentiment evaluation, and conversion likelihood modeling. Deepsona transforms traditional market research from retrospective analysis into forward-looking simulation, enabling faster validation cycles and data-driven go-to-market decisions.
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Discuss.io
Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful tagging and the Respondent Management Hub. Easily create clips of important moments and build a highlight reel that tells a story, without pouring through hours of video. In addition to a world-class technology platform, we can provide a range of market research services such as moderation, human translation, recruiting and program management through our marketplace.
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Kantar Marketplace
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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Company Information
YouGov
United Kingdom
business.yougov.com
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