Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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NetCrunch is commercial, self-hosted, agentless network and IT infrastructure monitoring software for Windows Server. It monitors network devices, servers, virtualization platforms, cloud services, applications, websites, logs, telemetry, and network traffic across on-premises and hybrid IT environments. Network traffic analysis supports NetFlow, sFlow, IPFIX, and other flow technologies.
NetCrunch supports 680+ monitoring targets and provides 270+ ready-to-use Monitoring Packs for devices, applications, and operating systems. Licensing is based on monitored nodes and network interfaces rather than individual sensors, checks, or metrics.
Real-time dashboards, policy-based monitoring, advanced alerting, and 40+ automated response actions—including remote script execution, service restart, process termination, and device reboot—support centralized monitoring and automated remediation.
NetCrunch runs on Windows Server and can monitor infrastructure deployed on-premises, in the cloud, or across hybrid environments.
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SWARCO
SWARCO has many years of experience in the field of modern traffic management and helps cities & communities around the world to make their transport systems more efficient, reduce emissions and improve the overall quality of life for citizens. Modern traffic management is not limited to the improvement of traffic flow and traffic safety but takes a holistic view of mobility. With the increasing use of digital technologies and real-time traffic data analysis, we are in the midst of a paradigm shift. Since the beginning of traffic management almost 300 years ago, two main problems have always had to be overcome, congestion and road safety. They remain to be an issue to this day. Modern traffic management solutions monitor and control different types of traffic using digital technology. Traffic management systems are not only intended to increase traffic flow and safety, but also to solve other problems such as air pollution, noise, environmental impact, etc.
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