Audience
Sales, marketing, client success, and product teams
About WON
Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn.
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Ox is a win/loss research partner for B2B SaaS and enterprise technology companies. We help teams understand the real reasons they win and lose deals through independent, third-party buyer interviews.
Founded in 2018, Ox is built on 25 years of experience as a co-founder and marketing executive at SaaS companies. Because a seasoned GTM executive and neutral third party leads the conversation, buyers share information they typically withhold from the vendor they evaluated. This surfaces findings that internal win/loss processes tend to miss.
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Clozd
Clozd provides world-class consulting services for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs. Our experienced team of win-loss consultants can help to design your program, conduct in-depth buyer interviews, administer surveys, analyze program findings, develop summary reports, code systems integrations, and more. Clozd offers innovative software, called The Clozd Platform, that powers continuous win-loss analysis for your entire sales pipeline. First, the platform integrates with your CRM to monitor your closed opportunities. Next, it automates win-loss data collection from reps and buyers using a combination of interviews and surveys. Finally, it synthesizes the data, surfaces critical insights about why you win and lose, and shares them with stakeholders across your business.
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PSP Enterprise
Market Test Interviews gauge interest in new offerings. The focus is on customer problems, existing solutions, and reaction to proposed offering. Pre-decision Interviews find out why prospects do not advance beyond a download or a pilot. The focus is on customer needs, alternatives, and sales engagement. Win/Loss Interviews determine how and why customers make their competitive choices. The focus is on buyer criteria and vendor ratings, gathering critical comparative feedback about your product, marketing and sales engagement. Churn Interviews find out why customers do not renew contracts. The focus is on customer needs, satisfaction, competitors and substitutes.
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Entrwize provides complete and bespoke win-loss programs to B2B SaaS companies. This consists of a program of buyer and/or customer interviews and surveys, access to the Entrwize app, and quarterly executive read-outs.
As human intelligence specialists, Entrwize discovers the reasons behind wins, losses or churns in more detail than other providers, delivering clients a vast, searchable repository of information about their target buyers, competitors, product, and GTM effectiveness. Entrwize works with clients on an individual basis, aligning the program and app to clients' business aims, CRM fields, and more.
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Pricing
Starting Price:
$440 per interview
Integrations
Company Information
WON
Founded: 2021
Canada
won.studio/
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
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