TrueTargeting Integrations

Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation.

Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels. Discover new audiences or expand your target audience during campaign planning to improve campaign performance. Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected.

Media quality and performance data is only valuable if it's timely, clear and actionable. Media planners and traders must be able to quickly assess campaign performance, troubleshoot issues, and optimize the buy. DV's dashboard and reporting engine make that possible — providing insights and controls that drive results. DV Pinnacle® is our unified service and analytics platform. Through DV Pinnacle®, advertisers can access quality and performance data across devices and buying platforms, including social —helping to turn insights into action. Plus, DV provides its proprietary Authentic Ad™ metric that shows which ads were seen, by a real person, in a brand-safe environment and in the intended geography — offering a definitive measure of quality across campaigns. Setting up your profile in DV Pinnacle® is simple and intuitive. Easy-to-interpret dashboards provide a snapshot of key quality and performance metrics, while in-depth reporting facilitates ongoing evaluation and optimization.

View the credit report and score of prospective clients or personal connections who have given you approved access. Perhaps you are a landlord evaluating a tenant, an attorney assisting a client or a parent giving advice to your child. When you view someone's credit report and score through Experian, you can be sure you are seeing their information directly from the credit bureau and not from a fax, scanned copy or printout. Consumers will be able to securely authorize connections to view their credit report and score. This may eliminate manual paperwork and save you time – now decisions may be made quickly.

TransUnion Digital Business Profile delivers accurate, geo-coded business information that helps organizations maintain consistent listings across search engines, directories, apps, and navigation systems. The platform streamlines local search identity management, ensuring every business location is verified, complete, and confidently scored. Whether managing a single storefront or thousands of enterprise locations, businesses can easily update and distribute their information across 80+ integrated partners. Data licensers also benefit from high-quality, real-time business data backed by TransUnion’s trusted accuracy. Agencies and resellers can seamlessly offer this service as an added-value solution to their clients. With TransUnion Digital Business Profile, companies eliminate the confusion of inconsistent online listings and improve visibility wherever customers search.

More precisely balance risk and opportunity with risk management products that identify and manage best-fit customers across the account lifecycle. Leverage unique data assets to assess the risk associated with providing products or services, and detect early signs of collection/default risk. Engage more confidently with the right consumers and organizations, increasing financial inclusion. Understand consumers on a deeper level to make better-informed risk decisions. Mitigate risk more effectively and protect profit margins. Access data to support customers in pre-delinquency. Understand and manage risks associated with extending credit and reduce the probability of default. Help expand approvals and improve pricing accuracy. Mitigate risks associated with underwriting insurance through richer insights that help with pricing sophistication. Optimize coverage, price, and expenses for improved loss ratios.

​Semasio is a platform that maximizes advertising efficiency by combining expertise in human behavior, semantic technology, and real-time predictive targeting. It offers a range of products and services designed to enhance marketing strategies in a privacy-first world. It provides pre-built and custom audience targeting segments, enabling precise and flexible marketing campaigns. Through audience extension, Semasio helps brands discover new customers who exhibit similar behaviors to their best customers, thereby expanding reach without compromising accuracy. Its contextual targeting capabilities allow for effective, privacy-safe advertising by focusing on the content consumers engage with, rather than relying on cookies. The contextual PLUS targeting feature predicts where ideal customers are most likely to be, combining the accuracy of audience data with the extensive reach of contextual targeting.

XGraph is Infillion’s prebuilt cross-device identity graph optimized for maximum reach and addressability of today’s connected consumer. Enriched with precise location data signals and unique connected device identifiers, XGraph enables robust audience segmentation and attribution. Built from Gimbal’s proprietary location panel and TrueX’s access to unique CTV audiences, XGraph offers over 30% more CTV IDs than a standard digital graph, making it one of the largest and richest cross-device graphs available for the open internet. It connects mobile, tablet, desktop, laptop, and connected TV devices to individuals and households using a privacy-first framework. Features include universal frequency capping at the user level, audience extension and lookalike modeling based on consumption patterns, and advanced retargeting across devices.