Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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NetCrunch is commercial, self-hosted, agentless network and IT infrastructure monitoring software for Windows Server. It monitors network devices, servers, virtualization platforms, cloud services, applications, websites, logs, telemetry, and network traffic across on-premises and hybrid IT environments. Network traffic analysis supports NetFlow, sFlow, IPFIX, and other flow technologies.
NetCrunch supports 680+ monitoring targets and provides 270+ ready-to-use Monitoring Packs for devices, applications, and operating systems. Licensing is based on monitored nodes and network interfaces rather than individual sensors, checks, or metrics.
Real-time dashboards, policy-based monitoring, advanced alerting, and 40+ automated response actions—including remote script execution, service restart, process termination, and device reboot—support centralized monitoring and automated remediation.
NetCrunch runs on Windows Server and can monitor infrastructure deployed on-premises, in the cloud, or across hybrid environments.
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Queue-it
Queue-it is the leading provider of Virtual Waiting Rooms and Traffic Management solutions, empowering 1,000+ organizations globally to deliver peak-demand events by controlling load and protecting critical infrastructure—without over-scaling or re-architecting their stack.
Supporting 36 billion visitors annually across websites and mobile apps, Queue-it helps governments, retailers, and ticketing companies deliver reliable, fair, and transparent online experiences when traffic surges. Teams get flexible, granular control over traffic flow to protect an entire site or app, specific landing pages, or key bottlenecks like login, “add to cart,” checkout, payment gateways, and API calls.
Key features include Bot Detection and Mitigation, detailed traffic analytics, and fully branded virtual waiting rooms designed for both scheduled events and 24/7 protection—plus exclusive access mechanisms and wait-experience features that keep visitors informed and engaged.
Founded in 2010, Queue-it h
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