Audience
Companies wanting a tool to measure brand health and communicate marketing ROI
About Tracksuit
A dashboard that you'll love to look at. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Insights at a fraction of the cost of traditional brand research. Get access to enterprise-level brand tracking, without the price tag. We survey thousands of people in your category throughout the year and update your dashboard with results in real-time. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. We survey thousands of people each week from panels of millions around the world. You'll have full visibility of your brand health in 30 days, with insights updated daily.
Integrations
No integrations listed.
Company Information
Tracksuit
Founded: 2021
New Zealand
www.gotracksuit.com
Videos and Screen Captures
Upwave
Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies.
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Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools.
With Singular you are able to
- Measure and report on all the channels you work with
- Analyze ROI by combining attribution with leading cost aggregation
- Track and analyze across the entire user lifecycle
- Block more fraud with best-in-class fraud prevention
- Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse
Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Zinklar
The only automated SaaS platform that allows enterprises to interact with consumers anytime, anywhere and get unique insights on behaviour and attitudes due to its proximity to consumption. Consumers are constantly online. They’ll provide you with real-time insights that you need whenever you need them through their mobile phones. This enables you to be closer to the consumer moment of truth as never before. Combine external and internal data for a complete view of the consumer and your database. Gain essential insights for your business to compare and analyze how perception differs between consumers and clients. Gain insights and analyse them in real time. Our DIY platform, CRM capabilities and API integration with the best international market research panels, allows you to bring the consumer back into the heart of your decision making.
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Product Details
Platforms Supported
SaaS
Training
Documentation
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