Symplur

Obtain a detailed profile of each Key Opinion Leader (KOL) and identified stakeholders with contact details and a general description of their activities. Collect the social profile of people active in the community of interest to target them with specific content. Have an overview of interactions through a comprehensive mapping of the community of interest. Bluenod provides valuable information to the healthcare industry by mapping therapeutic areas according to disease or medical fields. ​In particular, the pharmaceutical industry requests our services to inform pre- and post-launch efforts.​ Media organizations can boost the promotion of their content by targeting influential actors. Political organizations can pinpoint the main actors in their influence network to engage with them. Whether to inform on pre- and post-launch phases of a product release or to engage with powerful customers, Bluenod reports support the largest companies in their community of interest.​

Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience. Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive accurate information. SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds. We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.