Backstory
Backstory is an AI-powered sales pipeline intelligence platform designed to help revenue teams understand deal health, manage pipelines, forecast outcomes, and improve sales execution. The platform connects with CRM, email, calendar, meeting, and other sales systems to automatically capture calls, meetings, contacts, and account activity. Its AI analyzes engagement signals, historical performance, coverage gaps, risks, and opportunities to estimate close likelihood and explain why individual deals may be progressing or slipping. Stakeholder mapping helps teams identify the people involved in an opportunity and understand where important relationships or contacts may be missing. Backstory also provides deal-specific recommendations, AI sales coaching, renewal and retention insights, forecasting, and pipeline management tools.
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Fruition RevOps
Fruition RevOps is a revenue operations software and framework that helps businesses identify revenue leakage, automate workflows, centralize data, and align teams for predictable growth. Using the Let Data Flow framework, it maps existing systems and handoffs, finds data silos, and builds automation that connects CRM, ERP, project management, finance, and customer engagement tools into one real-time, governed data flow so reporting and forecasts become accurate and actionable. It includes a Centralized Data Hub (CDH) that syncs production, supply chain, and customer data into a single source of truth, providing a 360° customer view and replacing fragmented processes with automated actions across tools such as HubSpot, QuickBooks, Monday.com, and others. Built-in Standard Operating Procedures tailored for executives, managers, and staff ensure consistent adoption and lasting change, turning new workflows into daily habits.
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RevGain
RevGain is an AI-powered revenue platform that transforms your growth flywheel by enabling higher retention and expansion with an augmented workforce of Human + AI working together.
It helps Account Managers, Customer Success, and Support teams serve as value advisors for their customers, drive adoption and revenue growth, and minimise friction across the customer journey.
The Data Platform enables you to unify data on RevGain without building complex data pipelines, allowing teams to take action on their data across every persona and utilise trusted AI solutions powered by that data.
Revenue Engine provides pre-built and customizable metrics for Sales Ops, Marketing Ops, CS and Support Ops, maintaining a single source of truth with governed revenue metrics.
Wingman AI and Wingman AI Agents deliver early warning signals, recommendations and actions on top of this data, so teams can prevent churn, boost account health and run proactive plays.
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HubSpot Data Hub
As companies scale, systems break. Every team builds their own process, data gets siloed, and efficiency tanks. To grow better, operations teams need the tools that make them central to growth — not an afterthought. Whether you’re part of a central RevOps team or run Ops for a single department, HubSpot Data Hub gives you a unified toolset that connects apps, cleans customer data, and automates business processes under one central CRM platform. The result? An efficient, aligned, and adaptable business that delivers a friction-free customer experience. Keep your apps and data in sync in an easy, no-code package. Get bidirectional sync, custom field mappings, filtering, and historical syncing so all your teams stay aligned. Eliminate time-consuming data cleanup. Automatically fix date properties, format names, and more with new out-of-the-box automations. Enjoy the flexibility to store and customize all your data in HubSpot.
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