Swayable Reviews in 2025

Audience

Brands, agencies, foundations and political campaigns that need a global research platform to measure media content impact

About Swayable

Swayable is a global research platform that measures how effectively media content changes opinions. Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. Campaigns that matter use Swayable to learn what really works. They get deep insights in under 24 hours with no media spend required. It's real science, finally applied to public opinion and consumer insights. Results available in under 24 hours from thousands of respondents, with real-time analysis via online dashboard. Get proof of impact, not just feedback. Swayable impact tests are standard-setting randomized controlled trial (RCT) survey experiments. Unlock 2X-10X increases in campaign ROI by applying insights across all stages of messaging, creative development and media planning.

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Audiense

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Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

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