Swallow

XPLN is one of the leading solutions for collecting current market data, e-commerce price optimization and comprehensive services in the field of Digital Shelf Analytics. A strong focus on technology, innovation and proximity to the customer enable us to deliver higher quality data to our customers and help them grow their business through valuable insights and confident decisions about offers and positioning. Many well-known retailers and brands trust in us. XPLN automatically collects market prices from online channels about your own and competitors' offers. Brands and retailers can track online ratings, stock levels, prices, marketplace ranking, and other metrics on a centralized platform. Clients can also define product repricing strategies based on configured rules, utilize the price monitoring engine to determine required changes, and manually or automatically adjust prices in the database. Further protect your brand through MAP monitoring and detecting unauthorized sellers.

Margin Master is a retail pricing optimization platform designed to help retailers transform their pricing strategy by using intelligent analysis, automation, and real-time “what-if” simulation tools to boost margins and profitability. It revolves around smart pricing strategy management, letting users define rules at multiple levels (store, department, class, or commodity group) and automatically apply them across inventory, saving hours of manual price adjustments by automating weekly and bulk updates and bin tag generation. It includes real-time impact analysis that shows projected annual and monthly financial effects of price changes and supports multiple scenario testing so decision-makers can compare strategies with confidence. Competitive analysis and item segmentation tools help retailers categorize products by sensitivity and market position and adjust prices relative to competitors while identifying strategic items like traffic drivers or high-margin SKUs.