Superscale

Runway Agent is an agentic creative partner for making marketing that drives revenue in one conversation. It helps users create, analyze, and scale marketing by turning a simple prompt, product, image, ad campaign, or idea into complete creative work. Instead of generating a single asset in isolation, Agent can plan, produce, and scale entire creative projects while picking the best model for the job at each step. Users describe what they need, and the Agent helps find the angle, works through positioning, proposes a concept, develops story beats, lays out the visual direction, and builds the assets to match. For campaign creation, Agent can help decide where to launch and create the deliverables needed across channels. For performance creative, users can share low-performing content or campaign data, and the agent diagnoses what is off, identifies what is driving results, and rebuilds stronger variations to test.