SubjectLine

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How can you stand out in the inbox? Get more opens? Compare it to 100,000+ other emails sent by marketers like you. You may be able to improve with some tweaks. A measure of how easy-breezy it is to read your subject line. Don't shy away from using well known industry specific terms, just don't make it complicated. Reading Grade Level is a mixture of word choice, complexity and length. Writing at a lower level tends to generate more opens. How many words in your subject is less important than the right words. Keep it specific. Focus on what your reader will get out of opening this email. Just don't make it too short (hurts opens) and if you go long, try and put multiple CTAs or value propositions into the subject. Putting a fake RE: or FWD: at the beginning of your subject may temporarily boost open rates, but is not recommended unless you're actually responding to an email. Many email clients and anti-spam systems have begun flagging these as suspicious.