
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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It is an AI accessibility widget to enable websites to be accessible among people with hearing or vision & motor impaired, color blind, dyslexia, cognitive & learning impairments, seizure & epileptic, ADHD, elderly, & Parkinson. It installs in just 2 minutes. It reduces the risk of time-consuming accessibility lawsuits by improving accessibility compliance for the standards WCAG 2.1, 2.2, ADA, Section 508, European EAA EN 301 549, ACA, California Unruh, Israeli Standard 5568, Australian DDA, UK Equality Act, AODA, Indian RPD Act, GIGW 3.0, France RGAA, German BITV, Brazilian Inclusion law LBI 13.146/2015, Spain UNE 139803:2012, JIS X 8341, Italian Stanca Act, & more.
It supports 190+ languages, available with over 90 features, and paid add-ons like manual accessibility audit, remediation, PDF document remediation & VPAT / ACR, scanning and monitoring, and video subtitle for any businesses. It supports GDPR, HIPAA, CCPA, SOC Type 2, ISO 9001:2015, & ISO 27001:2022.
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Tall Emu
Tall Emu is business management software for manufacturers, wholesalers and distributors that need more than spreadsheets and disconnected systems, without the cost and complexity of a traditional ERP.
Manage customers, sales, quoting, orders, inventory, purchasing, manufacturing, warehouse and operations in one connected platform, integrated with MYOB and Xero for accounting.
Give your sales team real-time visibility of customers, stock and pricing, create professional quotes quickly, manage leads and opportunities, and turn sales into orders without double handling. Powerful inventory, purchasing, manufacturing, warehouse and freight tools keep the operational side of the business connected too.
Built for growing Australian and New Zealand businesses, Tall Emu brings sales and operations together in one system.
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