SponsorCX

In the face of economic uncertainty, get complete visibility into your sponsorship’s digital value, team-by-team performance, and market changes. Know what levers will maximize your sponsorship value or how to negotiate the right deal, before it’s too late. Use accurate and holistic data to create the right sponsorship packages that achieve your goals. Proactively manage and optimize how your sponsorship assets are performing. Bring your own data to the table to negotiate the right assets and value for your sponsorship. With powerful tools to understand every partnership asset’s performance, compare team-by-team performance, and benchmark against other teams, you can ensure that your sponsorship investments are providing you the right return on objective. Partner reports only provide the good side of the story. Ditch the subjectivity to align your team around the actual performance of your sponsorships.

Trak is a sponsorship management platform designed to help brands organize, execute, and measure sponsorships within a single, centralized system. It replaces fragmented workflows based on emails, spreadsheets, and presentations by providing one place to manage deals, assets, partners, and reporting, giving teams full visibility into every stage of the sponsorship lifecycle. It allows users to log, track, and evaluate sponsorship opportunities through a structured pipeline, ensuring that proposals, approvals, and contracts are managed without confusion or missed deadlines. It includes tools for partner and vendor management, storing all contacts, deal history, and engagement data in one system, along with workflow automation features that assign tasks, trigger notifications, and streamline approvals across departments. Trak also supports activation management by tracking deliverables, deadlines, and event schedules through shared calendars.