Social Smart

BrandBastion takes action to help you listen and respond better on social media. Whether it’s more sales or brand equity, the key to success is understanding what your audience cares about, and taking the right actions, at the right time. Harmful comments, from spam to discrimination and brand attacks, are removed according to your custom brand moderation guidelines. Alerts are sent when something needs urgent attention, such as when negative sentiment spikes or there’s a report of an unusual event. BrandBastion’s social media engagement analysis allows you to audit your current ads or organic posts to discover: Harmful comments and threats you are receiving, from spam to discrimination, brand attacks, and competitor promotions. Opportunities to engage with questions, complaints, and reviews. Potentially urgent situations, from technical issues to negative sentiment due to poor perception. Tips and recommendations for optimization.

Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Oktopost was founded in 2013 to help B2B companies establish the true impact of social media on their business by tracking actionable metrics. Since then, our offices have been buzzing with talented innovators who are driven to create a meaningful social media experience for B2B.