ScreenFOOD

In an increasingly tech-driven society, in-store digital advertising captures consumer attention, driving sales with promotion and product education. Dynamic graphics and animation draw customers’ eyes. Rotating digital advertisements allow multiple promotions to hit a single consumer at the optimum time to launch impulse buys. FasTrax Solutions Digital Signage includes a full suite of tools that will simplify your in-store marketing. FTx Digital Signage syncs with FasTrax Solutions’ Point of Sale system to update pricing on your digital menus and signs automatically when you use the Products Feature. POS customer facing displays educate customers on promotions, enticing them to make impulse purchases at the register. Use FasTrax digital signs and menus to promote slow moving products and create awareness for new ones, while simultaneously building store loyalty.

We help your company to enable incredible experiences and obtain above-average results using Digital Signage. Digitalization of communication to improve the in-store customer experience and sell more. According to POPAI’s Digital Signage Group (Point of Purchase Advertising International) standard terminology digital signage is a network of centrally managed and programmable digital displays for displaying segmented information, entertainment, merchandising and advertising. Thus, a Digital Sign is any broadcast programmed to be displayed on one or more panels of a network, which can be video or images, as well as news dynamically captured from portals (RSS) and displayed on a standard screen model. There are basically 3 possible types of digital signage networks, this segmentation considers the general objective of the audience while exposed to the display, the average time in front of the panel, and the objective of the panel network manager.