RoeAI

The Databricks Data Intelligence Platform allows your entire organization to use data and AI. It’s built on a lakehouse to provide an open, unified foundation for all data and governance, and is powered by a Data Intelligence Engine that understands the uniqueness of your data. The winners in every industry will be data and AI companies. From ETL to data warehousing to generative AI, Databricks helps you simplify and accelerate your data and AI goals. Databricks combines generative AI with the unification benefits of a lakehouse to power a Data Intelligence Engine that understands the unique semantics of your data. This allows the Databricks Platform to automatically optimize performance and manage infrastructure in ways unique to your business. The Data Intelligence Engine understands your organization’s language, so search and discovery of new data is as easy as asking a question like you would to a coworker.

Improvado is the AI command center for marketing teams at enterprise brands and agencies. One AI agent with the full context of your business connects 1,400+ data sources, answers questions about your marketing in seconds, generates creatives, runs A/B tests and checks your data quality. Under the agent sits a complete marketing data pipeline: extraction, transformation, governance, a warehouse you control, and dashboards your team acts on. Improvado also works inside Claude, ChatGPT and Cursor through MCP, so your team can ask questions where it already works. With Improvado, it's easy to track the performance of your cross-channel efforts, work out metrics such as CAC and LTV, and attribute revenue to touchpoints. The result: less time building reports, and less time between a report and the next budget decision.