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About Rival IQ
Benchmarking is critical to achieving social success because it’s all about figuring out what’s average for brands in your industry and measuring your success against that, instead of just relying on your own performance over time. Gathering and updating enough industry-wide competitive data to create benchmarks is an enormous effort. With Rival IQ, you’ll quickly add competitive context to all your social metrics with our always-on benchmarks. With Rival IQ's competitive social media analytics tools, you’ll quickly see where your competitors are focusing their energy. By adding competitive analysis to your social media reporting, you’ll find more opportunities to increase engagement with your audience. Uncover your competition’s strategies and priorities using powerful analysis tools for popular topics, hashtags, and top-performing content.