Audience
Companies and businesses interested in a solution designed to extract business value from their text data
About Relative Insight
With a background in protecting children online, our comparative text analysis platform extracts business value from your text data. Relative Insight’s technology helps marketing insights professionals and brand specialists like you extract more value out of the text data you’ve already got. By utilizing a comparative approach, our platform helps you to generate rich audience insights quickly and at scale. This adds sophistication and science to your qualitative analysis. Equipped with unique marketing insights, brands can develop sharper communications, better brand positioning, and more resonant campaigns. Our platform will help you decipher and embrace your unstructured data and reduce the time it takes to analyze. This same approach can be used to analyze other primary research transcripts including videos, interviews, and focus groups, you’re sitting on a data goldmine! Relative Insight enables you to compare your brand messaging against competitors.