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PropellerAds is a multisource performance advertising platform that helps advertisers extend reach beyond saturated search, social and DSP channels. The platform combines multiple exclusive traffic sources — including Paid Social, Telegram Mini Apps, Interactive Ads, premium web and programmatic inventory — in a one advertiser account. An AI-powered optimization layer continuously analyzes traffic and campaign performance in real time, filtering low-quality sources and adjusting the traffic mix to help advertisers reach incremental, high-value audiences. Campaigns are optimized toward measurable performance goals through tools such as CPA Goal — which automatically targets a set conversion price — alongside automated bidding, precise statistics and A/B testing tools that support data-driven decision-making. Founded in 2011, PropellerAds has built a global performance advertising infrastructure reaching more than 2 billion active online users monthly.

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.