Audience
Businesses wanting a tool to reach their B2B buyers across every channel
About Primer
You can’t do ABM with limited channels. Primer makes it easy to target audiences across Meta, Google, LinkedIn, email, and phone. Primer powers today’s most efficient growth teams. Turn target accounts into cross-channel audiences. Transform your ICP or account list into decision-maker audiences you can use across all major channels. Sync audiences to Meta, Google, and LinkedIn with 40-90% match rates. Enrich those audiences with work emails and direct dials for sales. Visibility you don’t get through LinkedIn or IP-targeting. See exactly who, down to the individual name, LinkedIn profile URL and job title is going into your audience. Measure the impact of your audiences against the sales pipeline. Make informed decisions and iterate before you see diminishing returns. Enrich existing accounts, sync in new accounts, and add contacts with verified direct dial phone numbers into Salesforce.